Country Bird Holdings invests R180 million in North West

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Country Bird Holdings’ Supreme plant in Tigane, Klerksdorp has expanded its chicken production to around thirty-five percent (35%) creating over one hundred (100) direct jobs as part of its contribution to the poultry industry master plan.

The company’s Chief Executive Officer Brendon de Boer maintains the investment forms part of a broader plan by Supreme to align its strategy with new market opportunities and demands. He said they are shifting down from about fifty percent of the output being individually quick-frozen portions to fifteen percent,using the freed capacity to deliver the fresh product, which is in great demand from clients including the quick-service restaurant sector.

“The increased capacity also brings down the production cost per unit, allowing us to produce more affordable chicken, and servicing a wider market. The new facility will be able to process a million chickens a week” explained de Boer.

North West Premier Kaobitsa Bushy Maape said the government is on the right track in luring investments in the province. “This will go a long way in creating jobs and fighting the scourge of unemployment in the province”.

Maape added that the opening of the plant represents progress in the province, particularly as they try to resuscitate the provincial economy.

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