Just News |
First National Bank(FNB) has maintained its position as the Most Valuable Brand in South Africa for a second consecutive year in the BrandZ Top30 Most Valuable Brands.
In the independent brand valuation, the report mentioned that the country’s consumers rated FNB very highly on all brand equity metrics and is positioned as a particularly ‘Meaningfully Different’ brand.
Between 2020 and 2021, FNB was also endorsed by consumers as having ‘great advertising’ and the bank’s marketing initiatives were cited as being relevant and memorable. FNB also scored high on measures of Brand Exposure in the Banking category, with the recently launched #TheChangeables campaign receiving a noteworthy mention in the report.
FNB Chief Executive Jacques Celliers said this is a monumental recognition for their customers and employees who are partners on their journey to build the best platform business in the world. “This accolade comes at a time when the world is going through a pandemic that is characterised as a once-in-a-100-years event, as such it affirms our agility and resilience as a business.”
FNB Chief Marketing Officer, Faye Mfikwe said they are equally grateful to be voted the Most Valuable Brand in the country, following their 2020 nomination as the most valuable banking brand. “To win this across industry and category is particularly humbling.”