Tebogo Msimanga |
The South African Breweries (SAB) has welcomed the President’s announcement to move the country to lockdown level three and officially re-open the sale of alcohol beverages.
SAB Vice President of Corporate Affairs Zoleka Lisa said they believe that opening up the economy and moving the country to alert Level three is an important step towards economic recovery. “It is an important affirmation that livelihoods and lives are both important considerations in curbing the spread of COVID-19.”
Lisa said the recent destruction and looting that swept the country submerged the alcohol industry even further into decimation and put countless more jobs at risk. “Over 250 000 livelihoods depend on the beer value chain, alone and over one million livelihoods are supported by the alcohol industry.
SAB, along with the rest of the alcohol industry, has come together to affirm its commitment to partnering with the government to create a social compact for driving positive behavioural change regarding the harmful consumption of alcohol. “We are hopeful that this is the beginning of a new era for the industry’s partnership with government and in the spirit of inclusiveness, we can ensure a positive and beneficial impact for all stakeholders into the future.”