Tebogo Msimanga |
The Beer Association of South Africa (BASA) welcomed the lifting of the third blanket ban on alcohol, as announced by President Cyril Ramaphosa in his address on Monday evening. BASA comprises the Craft Brewers Association, Heineken South Africa and South African Breweries.
BASA pleaded with government for urgent intervention, in order to ensure both the survival of the industry, as well as the survival of small businesses and craft breweries, who find themselves on the brink of closure.
President Ramaphosa said the sale of alcohol will be from Monday to Thursday, from 10:00 – 18:00, Restaurants will be permitted to sell alcohol for on-site consumption from 10:00 – 22:00.
“While these restrictions still limit the beer sector’s recovery, we are relieved to be able to begin trading again. While there is no guarantee that our craft brewers will recover, the President has offered small businesses a glimmer of hope – although it may be too little too late for some.” Said BASA media officer, Nikole Mirkin
Mirken added that the last two alcohol bans had a devastating impact on the beer industry, with an estimated 7 400 jobs lost, “R14.2 billion in lost sales revenue and more than a R7.8 billion loss in taxes and excise duties.”
Mirken said BASA remains committed to working with government to ensure the safe and responsible trading and consumption of alcohol, and will continue to implement measures to save lives without sacrificing livelihoods.