The Minister for Small Business Development, Khumbudzo Ntshavheni rejected the apology issued by the management of Clicks. Ntshavheni said to pull down the advert and issue a public apology cannot cut it. “Clicks must remove the TRESemme product from its shelves as an expression of their disassociation with suppliers who promote racist and insensitive marketing.”
Minister said if Clicks management is serious about being ‘a proudly South African corporate citizen’ and want to make amends for its ‘error’, it must be reflected by steps to place more hair products made by South African SMMEs for African hair on its shelves.”The Department of Small Business Development remains available to assist Clicks to list more African hair products made by South African SMMEs for its shelves.”
Minister Ntshavheni called upon Clicks to commit to a tangible corrective action by actively and visibly promoting black hair products that are manufactured by black, women, and youth-owned small businesses on their shelves.
Clicks got into hot water when it published an avert which described black hair as dull while white hair was described as “ fine and flat”.
Economic Freedom Fighters (EFF) called for 880 Clicks nationwide to be shut from Monday the 7th until Friday the 11th of September 2020.