Cosmetics outlet Clicks SA had to do a damage control after it launched it called black natural hair a ‘dry and damaged’ and white people’s hair a ‘fine and flat’.
People did not hide their frustration towards Clicks. Miss Universe Zozibini Tunzi who rocks her natural hair took it to Twitter to say her piece. She said the approval of that promo shows that there is no diversity in the top decision making structure in Clicks.
“Not only is this disrespectful to black lives, it is also evidence of an absence of representation and diversity within the organization. And we are talking about a South Africa with a population of about 80% black people (stand to be corrected). No ways💔 @Clicks_SA”, she tweeted.
Clicks continued to call black hair “frizzy and dull hair” then compared it with white hair. White hair was called “normal hair.”
Dr Mbuyiseni Ndlozi said racism is violence! “This Clicks add is a violation of human right and dignity of black people. It is the reason white supremacy persists to this day. It is the basis of the racial humiliation black people experience at the hands/eyes of whites.”
He further said “How dare they insult our hair! This is the reason young black girls in white schools are forced to shave/straighten their Black Hair. Whites hate us, they want us to turn white, hate ourselves, which is impossible and undesirable, or disappear!.”
SABC news anchor Flo Letoaba on her personal capacity said she is supporting more black owned businesses. She said for her to be spending R1000 monthly on Clicks no longer sit well with her as she is giving racists her money.
Clicks then issued an apology, “We would like to issue an unequivocal apology. We have removed the images which go against everything we believe in. We do not condone racism and we are strong advocates of natural hair. We are deeply sorry and will put in place stricter measures on our website.”